Growth Opportunities: Frameworks for Business Expansion

EPISODE 12 | FEBRUARY 07, 2024

In this informative episode, Wendy delves into the Ansoff Growth Matrix, a straightforward framework that shines light on identifying business growth opportunities.

If you’re ready to expand in your business, tune in to hear the specific techniques that could set the stage for your next big growth spurt.

You will learn about:

  • The four core strategies within the matrix
  • How you can develop new products & services for your market
  • Ways to increase sales of your existing products
  • How to explore new markets
  • Weighing up the risks associated with diversification
  • What activities can significantly drive growth

Thanks for listening to today’s episode and supporting the Growth Curves podcast. You can rate the show on Spotify, or leave a review on Apple Podcasts. This will help other savvy business owners find us and learn more! 

If you feel someone else would benefit from listening to today’s episode, please pass it on. 

View the graphic that describes the framework discussed in this episode: Ansoff Growth Matrix

Get in touch:
Sarah Burgess - Little Black Books
Wendy Tibbotts - Zigzag Marketing
Growth Curves Instagram - @growthcurvespodcast

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MEET YOUR HOSTS

SARAH BURGESS

Business Advisor, Management Accountant & Bookkeeper

LEARN MORE ABOUT SARAH

WENDY TIBBOTTS

Marketing Strategist & Coach

LEARN MORE ABOUT WENDY