Positioning: How to stand out in a busy market
EPISODE 14 | MARCH 06 2024
Today, Wendy dissects what brand positioning means and its significance in establishing a business's place in the market.
So let's differentiate your brand from competitors, grab yourself a pen and paper as you learn fundamental strategies that will help you create a lasting impression in your customers' minds.
You will learn about:
- Impact of personal behaviour on brand perception
- Aligning your product and Brand
- The importance of consistency
- Practical advice on market research
- Defining your target audience
- How to articulate a clear positioning statement
We love creating this podcast and we are trying to get as many reviews as we can so please rate on Spotify and leave a review on Apple Podcasts - you will make our day!
Want to talk? Check us out below:
Sarah Burgess - Little Black Books
Wendy Tibbotts - Zigzag Marketing
Growth Curves Instagram - @growthcurvespodcast
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