The Growth Curves Podcast
with Sarah Burgess & Wendy Tibbotts
If you are an ambitious female entrepreneur looking to create serious growth curves in your business, then this is the podcast for you!
Learn how to confidently manage your money and marketing so you can use your business as the vehicle to create the financial freedom and flexibility you want. We are so excited to have you as part of our Growth Curves community.
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SEASON 2
EPISODE 5
Automation & Delegation: With Kate MacGregor from NZ Out of Office
Hosts Sarah and Wendy chat with online business expert Kate MacGregor about how business owners can embrace automation and delegation to reclaim their time, achieve balance and focus on the work that truly matters.
EPISODE 4
Customer Journey Marketing: Turning Leads into Loyal, Satisfied Customers
Meet the evolving needs of your customers at every stage of the buying process. In this episode, Wendy takes us through the seven key stages of the customer journey.
EPISODE 3
Xero Health Check: Improve your accounts to improve your decisions
Have you ever done a Xero health check on your business? In this episode, Sarah talks you through 5 areas in your Xero file that you can jump into to do a health check.
EPISODE 2
Marketing AI: Balancing Efficiency with Authenticity
Hosts Wendy Tibbotts and Sarah Burgess explore the evolving role of AI in marketing. They discuss how to leverage AI for efficiency while maintaining the authenticity of your brand.
EPISODE 1
We Were On A Break: Make Your Own Rules
In this episode, hosts Sarah Burgess and Wendy Tibbotts talk about taking a much-needed break, juggling multiple businesses, and how to create a podcast (and business) that works on your terms.
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Latest Episodes
EPISODE 20
Business Resilience: How to Thrive in a Challenging Economy
In this episode we discuss actionable strategies for business owners to adapt and move forward in the current challenging economic environment, focusing on proactive measures to improve your bottom line.
EPISODE 19
Mastering Your Finances: The Power of Regular Money Meetings
In this episode, Sarah provides valuable advice on how to conduct regular money meetings. By analysing expenses, sales, and revenue streams during these meetings, you can track your progress, identify areas for improvement, and make timely changes to enhance your bottom line.
EPISODE 18
Time Poor? 5 Productivity Tips That Work For Us
In this episode, we're sharing our 5 productivity hacks that have helped us in both our businesses and personal lives. With the right tools and mindset, you can maximise your productivity and make the most of every hour.
EPISODE 17
Marketing Essentials Checklist: Top 10 Activities for Small Businesses
In this episode, Wendy discusses her Marketing Essentials checklist - the top 10 activities businesses should focus on to get the best results.
EPISODE 16
The Cycle of Despair - Boundaries, Overwhelm & Burnout
If you’ve ever found yourself spinning in this cycle, this episode will give you helpful advice on how to move from despair to delight in your business again.
EPISODE 15
Why now is a great time to do a Business Plan + How to create one
In this episode, we share the importance of creating a business plan and how it can drive your business forward, rather than leaving progress to chance.
EPISODE 14
Positioning: How to stand out in a busy market
Today, Wendy dissects what brand positioning means and its significance in establishing a business's place in the market.
EPISODE 13
EOFY: 4 things I'm doing in my business before 31st March
The end of the financial year is fast approaching, so in this episode, Sarah runs you through 4 things she's doing in her business before 31st March 2024.
EPISODE 12
Growth Opportunities: Frameworks for Business Expansion
In this informative episode, Wendy delves into the Ansoff Growth Matrix, a straightforward framework that shines light on identifying business growth opportunities.
EPISODE 11
Accelerate your Business Cycle and Achieve Financial Freedom
Today Sarah and Wendy dive into the essential business cycle, explaining the nuances of cash flow and profit within a business context.
EPISODE 10
Marketing Plans: Make Money & Save Time
In this episode, we discuss how a marketing plan is not just a to-do list, but a strategy that gives you direction on how to make money and increase revenue in your business.
EPISODE 9
Offers: Benefits of Turning Your Products or Services into Offers
In this episode, Sarah and Wendy dive into how you can package your products or services, what the benefits are, and why it can bereally powerful when selling to your target audience.
EPISODE 8
Wrapping Up: End of Year Business Strategies
In this episode, Sarah and Wendy dive into four powerful business strategies to embrace as we approach the new year to help you properly wrap up 2023, and support you in planning your 2024 goals.
EPISODE 7
Time: What Do You Prioritise & Why Does This Matter?
In today’s episode Sarah and Wendy talk about how managing time is always a work in progress. They chat about how they effectively prioritise tasks, and how to make each day more productive in your business.
EPISODE 6
Success: What Does it Look & Feel Like to You?
In this episode Sarah and Wendy discuss their versions of success, and how this has changed over time within their businesses and lifestyles.
EPISODE 5
Messaging: Marketing Messages that Increase Sales
In this episode Wendy shares advice on messaging and how to attract the right customers for your business.
EPISODE 4
Stats to Track: 10 Key Business Metrics
In today’s episode, we are diving into 10 important stats that we believe you should be tracking in your business. Focus on these metrics in your monthly business reviews.
EPISODE 3
Business Finances Done Right: What To Focus On
In this episode Sarah runs us through how to keep your business records in order and look at your numbers from a strategic point of view.
EPISODE 2
Strategy: For Your Business Planning & Marketing
In this episode we dive into the importance of having a solid business plan and marketing strategy, and how to go about creating an aligned roadmap for your business.
EPISODE 1
Introductions: Sarah Burgess & Wendy Tibbotts
Welcome to the first episode of The Growth Curves podcast! Get to know us and learn more about the kind of content you’ll get in future episodes.
